What is a post-purchase page vs thank you page?
A post-purchase page (like Platter+'s) appears immediately after checkout but before the thank you page.
The key benefit? Customers can accept an offer with just one click. No need to re-enter payment information.
In contrast, a thank you page is displayed after checkout is fully complete. While you can promote additional products on a thank you page, customers would need to go through the friction of re-entering their payment details to make another purchase.
Why does this matter?
Increases revenue without disrupting checkout: The post-purchase offer comes after the customer has already completed checkout, so there’s no risk of losing the original sale.
Frictionless experience: One-click post-purchase offers feel seamless. Customers don’t have to re-enter payment details, making it easier for them to say “yes” to an offer.
Higher conversion rates: With less effort required, post-purchase offers often convert better than thank you page upsells.
Adds to the original order: The post-purchase offer is added to the same transaction, simplifying order fulfillment and reducing shipping costs.
Quick Comparison
Displays personalized offers
✅
Adds to original order
✅
Increases average order value
✅
Doesn't require re-entering payment info
✅
Multi-currency
Detailed summary of order
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