What is a post-purchase page vs thank you page?

A post-purchase page (like Platter+'s) appears immediately after checkout but before the thank you page.

The key benefit? Customers can accept an offer with just one click. No need to re-enter payment information.

In contrast, a thank you page is displayed after checkout is fully complete. While you can promote additional products on a thank you page, customers would need to go through the friction of re-entering their payment details to make another purchase.

Why does this matter?

  1. Increases revenue without disrupting checkout: The post-purchase offer comes after the customer has already completed checkout, so there’s no risk of losing the original sale.

  2. Frictionless experience: One-click post-purchase offers feel seamless. Customers don’t have to re-enter payment details, making it easier for them to say “yes” to an offer.

  3. Higher conversion rates: With less effort required, post-purchase offers often convert better than thank you page upsells.

  4. Adds to the original order: The post-purchase offer is added to the same transaction, simplifying order fulfillment and reducing shipping costs.

Quick Comparison

Post Purchase Offer Page
Thank You Page

Displays personalized offers

Adds to original order

Increases average order value

Doesn't require re-entering payment info

Multi-currency

Detailed summary of order

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