# What is a post-purchase page vs thank you page?

A **post-purchase page** (like Platter+'s) appears **immediately after checkout** but **before the thank you page**. 

The key benefit? Customers can accept an offer with just one click. N**o need to re-enter payment information**.

In contrast, a **thank you page** is displayed **after checkout is fully complete**. While you can promote additional products on a thank you page, customers would need to go through the friction of re-entering their payment details to make another purchase.

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{% tab title="Thank you page" %}

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### Why does this matter?

1. **Increases revenue without disrupting checkout**: The post-purchase offer comes *after* the customer has already completed checkout, so there’s no risk of losing the original sale.
2. **Frictionless experience**: One-click post-purchase offers feel seamless. Customers don’t have to re-enter payment details, making it easier for them to say “yes” to an offer.
3. **Higher conversion rates**: With less effort required, post-purchase offers often convert better than thank you page upsells.
4. **Adds to the original order**: The post-purchase offer is added to the same transaction, simplifying order fulfillment and reducing shipping costs.

### Quick Comparison

|                                          | Post Purchase Offer Page | Thank You Page |
| ---------------------------------------- | ------------------------ | -------------- |
| Displays personalized offers             | :white\_check\_mark:     |                |
| Adds to original order                   | :white\_check\_mark:     |                |
| Increases average order value            | :white\_check\_mark:     |                |
| Doesn't require re-entering payment info | :white\_check\_mark:     |                |
| Multi-currency                           |                          |                |
| Detailed summary of order                |                          |                |


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